Paid millions in rent?What do you have to show for it?
Upward records every payment, builds your housing reputation, unlocks benefits and opens the door to home ownership.
Rent Your Next Home with Ease
Still renting? Discover great homes and get prioritised by trusted owners and property managers.
Exclusive Financial Benefits
Unlock rent discounts, flexible payment plans, and affordable financing for household essentials.
From Renter to Homeowner
Graduate into the Homeowners Collective and access friendly single-digit financing for your first home.
Rent Passport
Turn your verified rental history into a trusted credit profile—use it to access financing and home access, even when moving abroad.
Join hundreds of smart renters already on the waitlist.
Want to be part of something bigger?
Join one of our live information sessions to learn how Upward works, ask questions, and explore how you can become a community ambassador and earn rewards.
Learn More & Ask Questions (After Work)
Learn More & Ask Questions (After Work)
Information Session
Information Session
Every person you refer who joins gets priority access — and so do you. Share Upward and help your community win.
GoodTenants is trusted by leading real estate companies, including…












Why We Built Upward?
Housing should be a source of stability, productivity, and memories but, for many people today, renting feels uncertain.
Tenants worry about finding trustworthy landlords and safe homes. Landlords worry about unreliable tenants and disputes. Property managers struggle to operate in a system with little transparency.
“Housing improves when responsible people are rewarded for responsible behavior.”
Over the last five years at GoodTenants, we have worked closely with thousands of residents, landlords, and property managers. Through those conversations we learned something important: trust is the foundation of every home.
Upward helps renters build a verified housing reputation through their rental history, discipline, and participation in a trusted housing network. Over time, that reputation becomes more powerful. It can unlock better rental opportunities, stronger community networks, and eventually new pathways to owning a home with other responsible members.
Because solving housing requires more than technology. It requires trust, transparency, and people who are committed to building something better together.
That is what Upward is about. A better housing system — built by the people who live in it.
FAQs
Ready to build your reputation?
Register today to join the movement and start your home-ownership journey with Upward.
Have you ever been denied a home because of who you are?
In many cities, securing a rental isn't just about your ability to pay. Often, it's about your tribe, your gender, or your status.
At Upward, we believe your verified history should be the only thing that matters. We're gathering stories to expose the true cost of housing bias and build a system that works for everyone.
Share My Story
"I was told the landlord only wants a specific tribe. This has to stop."
Discrimination based on ethnicity or gender is often unwritten but real.
Real stories help us prove the need for a verified, bias-free reputation system.
We are building a future where your character is your only housing currency.






